Our story

Two decades of Lao craftsmanship on the global stage

Yesterday, we made lamps from cluster bombs.
Today, we make cluster diamond rings.

Lao Pride Inc. was born from a simple but powerful belief — that the people of Laos have something beautiful to offer the world. For over 20 years, we have been turning that belief into fine diamond jewelry worn and loved by customers across the globe.

We started small, in a country that the world rarely looks to for luxury. But we never let that stop us. Today, our pieces sit in jewelry stores in the USA, Australia, Europe, and Asia — each one crafted by hand in Vientiane, by people who pour their hearts into every stone they set.

Our team is made up of young people from ethnic minorities, individuals from rural communities, and people with disabilities who were given a chance, learned a skill, and never looked back.

Work with us
Lao Pride factory building Our factory · Vientiane, Lao PDR

Five words we live by.

C
Caring
We genuinely care — about the people we employ, the clients we serve, and the communities we are part of.
C
Competence
We've spent two decades sharpening our craft. Every step done by people who truly know what they're doing.
C
Creativity
Great jewelry starts with great ideas. We love the design process — the sketches, the happy accidents.
C
Commitment
When we say we'll deliver, we deliver. Our clients trust us with their brand and their deadlines.
C
Consistency
The tenth order should look just as good as the first. Quality that's repeatable, not occasional.